White Magic is Australia & New Zealand’s largest supplier of professional microfibre cleaning products. Established in 2003 we specialist in innovation and quality. White Magic is a brand delicate to selling chemical free cleaning products. We stated in 2003 with our Original White Magic Sponge and have grown the brand to a variety of sponges, cloths and mops. We source the highest quality products from around the world and sell them at highly competitive prices in stores around Australia and New Zealand.